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Hasbro

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Hasbro

Bring your favorite franchises to life with Zavvi US’s wide range of Hasbro toys, games, and replicas. In our line-up of officially licensed products, you will find all the biggest names in pop culture (from movies, TV shows, video games, and comic books), all of which allow you to start building your collection of entertainment-inspired merchandise.

The Story Of The Hassenfeld Brothers

Established in 1923, Hasbro is an American company that is based in Pawtucket, Rhode Island. Originally, it was known as the Hassenfeld Brothers, a name that reflected its founders: Henry, Hillel, and Herman Hassenfeld. The three siblings built their reputation by selling remnants of textiles; however, they later expanded their operations to include the production of school supplies. By 1942, the company had become a full-time toy manufacturer, producing modelling clays and medical-themed kits. They soon started manufacturing products with plastic, a decision that led to the development of Mr. Potato Head, the Hassenfeld Brothers’ first popular toy.

One of the company’s biggest lines throughout its early years was the G.I. Joe toy, which they opted to name an “action figure” so that boys wouldn’t be disinterested by the prospect of playing with a doll. This was followed by the Transformers line and its successful animated series. Within this decade, the name of the business was officially changed to Hasbro, Inc.

Having established itself as a leader in the industry, the company now possesses the licensing rights to many popular franchises: Star Wars, Power Rangers, Ghostbusters, Marvel Comics, My Little Pony, Fortnite, Jurassic Park, and Super Mario — among others.

Fill Your Toy Chest

If you’re a fan of pop culture, our Hasbro toys, games, and replicas are essential additions to your collection. Start browsing today, and discover the most popular lines — including Star Wars Black Series and Marvel Legends — and exclusive products.

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