Aveda Be Curly Shampoo is a gentle cleanser to enhance curl, combat frizz and boost shine for curly or wavy hair. Dramatically reduces frizz and defines curl up to 57%. The wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave. Has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences