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Beats

Experience premium-quality audio with Zavvi US’s wide range of Beats By Dr. Dre headphones and speakers. Conceived by one of the biggest names in the music industry, these officially licensed products are essential technology accessories for fans of all genres.

Music At Its Finest

Founded by Dr. Dre (a rapper and music producer) and Jimmy Iovine (a record executive), Beats Electronics LLC — otherwise known as Beats By Dr. Dre or Beats By Dre — is a company that specializes in the creation of audio products. These products are predominantly headphones and speakers, one of the company’s most famous lines being the Beats Pill, which is a brand comprising portable speakers.

In 2006, Dr. Dre and Iovine established the business, noting the increasing issue of music piracy and the diminished quality of audio provided by Apple headphones. To address this problem, the pair consulted a variety of music artists, including Pharrell Williams, will.i.am, M.I.A., and Gwen Stefani. Having gathered sufficient data, they partnered with Monster Cable to manufacture their first branded products. The result of this collaborative effort was the Beats By Dr. Dre Studio headphones, which were marketed through celebrity endorsements (such as product placements in music videos). Co-branded products were also developed to capitalise on the reputation of these famous figures.

Eventually, the partnership between Beats and Monster Cable was dissolved, and the company began operating independently. Their first self-developed products, “Beats Executive” headphones and “Beats Pill” wireless speakers, made their debut in 2012. Commenting on this, Iovine expressed that they had gained personal autonomy, which would allow them to grow at an exponential rate.

Feel The Beat

Are you ready to enhance your music set-up? Start browsing our huge line-up of Beats By Dr. Dre headphones and speakers, and enjoy crystal-clear lyrics and hard-hitting bass. If you won’t settle for anything less than the best, this is the place to find all the latest gadgets.