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Play Arts Kai

Start browsing Zavvi US’s wide range of Play Arts Kai figures, and fill your shelves with a whole host of collectables inspired by your favourite video games. There are loads of products to discover, all of which bring well-known characters to life: Sora (from Kingdom Hearts), Cloud (from Final Fantasy), Ezio (from Assassin’s Creed), 2B (from Nier: Automata), Master Chief (Halo), and others.

High-Quality Action Figures

The successor to the original Play Arts, Play Arts Kai is a line of action figures that focuses on the production of items based on video games, such as Dragon Quest, Kingdom Hearts, Final Fantasy, Nier, Metal Gear Solid, Assassin’s Creed, Halo, and Resident Evil — amongst others. Many of these products are based on properties supervised by Square Enix (a prolific video-game developer), the brand falling under their ownership. However, the licensing has expanded to include items inspired by other developers, including Ubisoft, Konami, Microsoft Studios, Sony Computer Entertainment, Platinum Games, Capcom, and EA. In recent years, the brand has begun manufacturing action figures that capture the likenesses of characters from other forms of media (comic books, movies, and TV shows).

Commonly, Play Arts Kai figures stand between seven and nine inches, depending on the character. They are also accompanied by various accessories, vehicles, and body-part replacements (hands, feet, and heads). Having more than a dozen points of articulation, figures can be positioned in the manner that suits the collector, the available variations allowing for dynamic poses that appear natural. Detailed paint application and sculpting ensures that each character looks presentable from any angle.

Find Your Favourite Characters

If you’re a die-hard fan of video games, our line-up of Play Arts Kai figures has everything that your gaming den needs. Surround yourself with a range of highly detailed characters, each of whom can adopt an appropriate action pose, or purchase your favourites.